As many industries have transitioned to success-based customer relationships, customer experience is taking center stage as organizations manage their customers throughout the revenue cycle. Accelerating customer success takes an omnichannel approach that needs to support customer interactions with company products and services not just through the buying cycle, but also through the product or service adoption cycle and again through many years of expansions.
To win over these empowered customers, customer-centric applications need to deliver state-of-the art usability and functionality across channels and actively participate in the customer experience throughout the journey.
A customer-centric approach based on understanding the customers needs and wants throughout their journey is no longer a concept or a trend, but a critical success factor for most app development projects. In the digital landscape, customer engagement through omnichannel apps on web, mobile, social and traditional channels is now critical to success and longevity. Customers first interact with your company and products through these channels and their impression and experience, based on their own perspective, will drive your success to gain them as customers and become a valuable partner.
What could possibly go wrong?
A common issue of many outsourcing project is the friction between different stakeholders involved in the software development cycle: developers thinks in terms of code, business sponsors think in term of financial impact and interface designers think in term of customer experience.
Often the most important stakeholder of the project, the end-user, is forgotten. Many IT outsourcing providers assume that “the customer” is the other party of the contract so they end up developing an application that does not keep the actual end-user in mind. An application cannot be considered successful if it does not meet the end user’ needs and meet adoption criteria and the positive impact of product usages.
We did not become market lead in offshore IT service by chance. We have developed broad knowledge and hands-on experience. We have built our skillsets and best practices to successfully design and develop customer-centric applications with excellent user experience.
Find out why we are the outsourcing partner you have been looking for.
Development teams start new projects by gathering essential insights from clients about their customer personas, customer needs and expectations, and the customer journey. It is essential to understand how the software produced will fit into the customer experience. This initial approach helps build the foundation of the development project. Our experienced developers understand that usability and user experience is far more than the functionality of the software or a great user interface. We work on every component of the app to ensure a high-quality user experience in all aspects of the software: navigation, functionality, control, language, help and support, feedback, consistency, software quality and visual clarity.
Quick response to changes in customer journey
Change, as we all know, is an inevitable and often painful aspect of application development project. We thrive to be flexible. We continuously review factors like scope, requirements, design and end user feedback. Our Agile methodology makes it is easier to incorporate changes, allowing you to make rapid adjustments to the app and the release cycles. Agile employs short iterative cycles at the end of which a product will be delivered with improvements. [More about Agile]
Capability to develop apps on multiple platforms using different languages
Countless types of device are in use by your customers and it is important that they are able to access your application anywhere they go with any handheld they use. Our experienced developers can help you develop an app for the varied operating systems - iOS, Android, Window Phone, etc. to ensure your app can reach as many customers as possible. We have expertise in developing:
- Responsive web apps
- Hybrid mobile apps
- Rich Internet Applications
- Interactive Interfaces
Check out our outsourcing applications.
Dedicated usability testing
Extensive usability testing is a must before launching new apps and new releases. Our Offshore Testing Center (OTC) service gives you access to dedicated testing teams trained on professional testing tools. Testing teams can either work together with the development team or be independent, performing various test on your applicationss:
- Crossing browser, crossing platform
These tests are conducted in various methods:
- Visual, natural testing on system in Vietnam and Switzerland
- Automated UI testing
- Cross version comparison and performance testing
More about our outsourcing services:
Offshore Development Center (ODC)
Offshore Testing Center (OTC)
Mobile Apps: Objective-C, iOS, Android, Window, Windows Phone, Responsive Web Apps
Back-end: Node.js, Eclipse, NetBeans, Windows, Linux, Java, PHP, Groovy, JBoss, GlassFish, Apache, Geronimo, Tomcat, IIS, Azure, Sharepoint, SQL server, MySQL, PostgreSQL, MongoDB, Neo4j, C#, .NET, VB
Software Testing: Selenium, JMeter, TestNG, JUnit, Mockito, TestFlight, SDK, Sauce Labs, Arquilian, Mantis, TestLink...