Media
Customising advertising
Taking a locally tailored approach to advertising promises a higher success rate. AXON ACTIVE has developed a solution for the outdoor advertising industry that analyses the target demographic groups for a poster campaign (together with the local socio-economic data) and assesses individual poster sites for their suitability. The simplicity and flexibility of this solution means that advertising sales teams can produce locally customised campaigns for their customers in minutes. They can even backup these proposed campaigns up with hard facts and figures.
