Telecommunication
planning for PRODUCT LAUNCHES
The targeted launch of a new product (e.g. the iPhone) often leaves a business facing a long list of problems which require input from a variety of business areas. For example, the marketing division may need to check the market potential of the product and ensure that the advertising material is focused on a target group. However, logistical problems need to be carefully considered at the same stage. Are there any delivery bottlenecks that would adversely affect supplying the target group? Irate customers, who cannot obtain the product, will adversely affect the company’s image and negate any advertising campaign!
A comprehensive analysis of the company’s internal customer data, as well as external socio-demographic data, would form the basis of the analysis with the AXON ACTIVE process. As a result of looking at the information spatially, logistic processes can be included directly in this process. This means that the analysis of marketing and logistics can be combined when planning the product launch.
AXON ACTIVE’s interactive analysis, as well as the intuitive presentation of results, provides the decision maker with the right tools to simulate different scenarios. This makes it possible to comprehensively plan a new product launch and all the diverse activities and decisions it requires.
